Issue 14 · Spring
Look up.
Build up.
Honest stories, playbooks and numbers from women building companies on their own terms. Fewer slogans, more spreadsheets.
Cover: Imani Cole, founder
Issue 14 · Spring
Honest stories, playbooks and numbers from women building companies on their own terms. Fewer slogans, more spreadsheets.
Cover: Imani Cole, founder
Money6 min read The first hire nobody tells you to make Why a part-time bookkeeper beat a marketer for three founders we spoke to. 
Pricing8 min read Charge for the outcome, not the hour A four-step script for raising your rates without losing your best clients. 
Leadership5 min read The quiet launch: shipping without an audience How a ceramicist sold out her first collection to forty email subscribers. 3 stories shown · See the archive
Tool of the issue
Most of our readers undercharge by a third. Put in what you want to earn and how you really work; we will do the maths.
Your day rate
$801
Includes 25% set aside for tax. Read: charge for the outcome
Imani Cole
Money editor
Sasha Brenner
Leadership
Marisol Vega
Pricing columnist
Noor Haddad
Money
Freya Lund
Leadership
“The only newsletter I read before my coffee is finished.”
Dana, bakery owner
“Raised my rates 40% after one issue.”
Leah, designer
“Practical, funny, never preachy.”
Ama, agency founder
“Their first-hire piece saved me a bad decision.”
Yuki, e-commerce
“The events are worth the trip alone.”
Mei, studio founder
“Feels like advice from a friend who has done it.”
Rosa, consultant
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