- Client
- Solace Skin, Porto
- Services
- Identity, packaging, website
- Timeline
- 11 weeks
- Year
- 2026
The challenge
Solace made gentle, honest products, but the shelf told a different story: pale pastels, tiny type and a look borrowed from every big brand in the aisle. New customers walked past it, and loyal ones couldn't find it online.
Our approach
We leaned into warmth instead of whiteness. A deep clay red, a condensed wordmark you can read from three metres away and portrait-led photography gave the brand a face. Packaging uses one bold colour per range, so the line reads as a family.
“For the first time, our packaging looks as confident as the formulas inside it.”
Marta Lopes, co-founder of Solace Skin
The results
-
2.1×
online sales in the first quarter
-
64%
more returning customers
-
38
new stockists in six months