Lumen Coffee tripled online orders in a season
- Ecommerce
- Brand refresh
- Shopify build
- CRO
- online orders
- +212%
- page load
- 0.8s
- average order value
- +41%
- from kick-off to launch
- 4 weeks
The problem
A template shop that was slow on phones, buried the subscription offer and lost a third of buyers at shipping.
What we did
New product pages with brew guides, a two-step checkout and a subscription toggle on every bag.
What changed
Orders tripled by spring, subscriptions became 40% of revenue, and support emails halved.
“We stopped thinking about the website and went back to roasting coffee.”
Ana Ribeiro, founder of Lumen Coffee
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