We started by editing clips for friends' shops
Five years later we're 34 strategists, editors and creator managers in Los Angeles and Lisbon, still obsessed with the first three seconds of every video.
48hfrom idea to posted clip
Three rules we never break
- 1
We never buy attention
Every number we report comes from people who chose to watch.
- 2
Speed beats polish
Trends last days. We ship while the moment is still alive.
- 3
Test, then double down
Each week we keep the hooks that work and drop the rest.
The people behind the feeds
Tap a card to read their go-to hook.