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Harbor Roasters
A neighbourhood coffee roaster that turned local fans into nationwide subscribers with a sharp, test-driven ad programme.
The challenge
Harbor's café was always full, but its online subscriptions barely covered shipping costs and paid ads kept burning cash.
The play
We rebuilt the funnel around a free sample box, tested twenty creative angles in three weeks and doubled down on the four that worked.
- Return on ad spend
- 3.4x
- New subscribers
- 2,900
- Cost per acquisition
- -41%
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