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Glow Skincare
How a small skincare label tripled its social reach by swapping polished ads for honest routines filmed by real customers.
The challenge
Glow had great products and loyal buyers, but its feed looked like every other beauty brand and growth had stalled at 8,000 followers.
The play
We replaced studio shots with customer routines, launched a weekly live Q&A with the founder and partnered with twelve micro-creators.
- Instagram reach in four months
- +212%
- New followers
- 31k
- Average engagement rate
- 4.6%
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Harbor Roasters