All work
Fieldnote News
A full rebrand and reading app for an independent newsroom moving from print-first to mobile-first.
- Client
- Fieldnote Media
- Services
- Branding, Web, App
- Year
- 2025
The brief
Loyal print readers, shrinking reach. The newsroom needed a brand and product that worked on a phone at 7am.
What we did
A bolder wordmark, a typographic system built for small screens and an app that turns daily briefings into a two-minute read.
- Digital subscribers
- 2.4x
- Bounce rate
- -38%
- Design awards
- 12