Food & beverage

Kinmo Matcha

Brand identity, packaging and launch site for a ceremonial matcha company moving from cafés into grocery.

Two green matcha latte canisters on a pale green background
Open tin of bright green matcha powder beside a speckled ceramic bowl
Client
Kinmo Matcha
Year
2026
Scope
Identity, packaging
Timeline
10 weeks

The brief

Kinmo had a loyal café following but looked like every other green tea on a supermarket shelf. They needed packaging that felt calm, premium and instantly recognisable from three metres away.

What we made

  • 01Brand strategy and naming system
  • 02Packaging for 6 blends
  • 03Ecommerce site and product photography
  • 04Retail launch toolkit

Retail listings in first quarter

3x

Lift in online conversion

41%

Pre-orders at launch

12k

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