Skincare & body

Fernwell

A greenhouse-inspired launch campaign and Shopify build for a clean body-oil brand.

White bottle of body oil in front of lush green fiddle-leaf leaves
Black bottle of body oil set against dense green foliage
Client
Fernwell
Year
2025
Scope
Campaign, web
Timeline
8 weeks

The brief

Fernwell's formulas were excellent but the brand felt clinical. The founders wanted a launch that felt alive, green and a little indulgent without losing credibility.

What we made

  • 01Campaign concept and art direction
  • 02Photo and short-form video shoot
  • 03Shopify storefront
  • 04Paid social creative library

Sell-outs in launch week

2x

Return on ad spend

4.1x

Repeat purchase rate

68%

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