Wellness

Clearmist

Repositioning a pharmacy face mist as a daily ritual for a younger, social-first audience.

Hand holding a white spray bottle of skincare mist
Hand holding a small white bottle of face serum against a pink backdrop
Client
Clearmist
Year
2025
Scope
Rebrand, social
Timeline
12 weeks

The brief

Clearmist sold well to loyal customers over 45 but was invisible to anyone younger. We needed to modernise without alienating the people who already loved it.

What we made

  • 01Brand refresh and new tone of voice
  • 02Refillable bottle design
  • 03Creator program and content system
  • 04Retail display units

Growth in under-30 buyers

+220%

Organic video views

9M

Revenue growth year one

18%

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