All work

Tidewater Journal

A calmer, faster home for a coastal news magazine, with a type-led identity and an editor-friendly publishing flow.

Client
Tidewater Media
Services
Branding, UI/UX, Motion
Year
2026
Vintage typewriter with a sheet of paper reading News

The brief

Readers loved the stories but bounced off a cluttered site. Editors needed three tools to publish one feature.

What we did

We rebuilt the identity around a confident serif, designed a reading-first layout and gave editors one place to plan, write and schedule.

Time on article
+54%
Newsletter sign-ups
2.1x
Instead of three for editors
1 tool

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