Tidewater Journal
A calmer, faster home for a coastal news magazine, with a type-led identity and an editor-friendly publishing flow.
- Client
- Tidewater Media
- Services
- Branding, UI/UX, Motion
- Year
- 2026
The brief
Readers loved the stories but bounced off a cluttered site. Editors needed three tools to publish one feature.
What we did
We rebuilt the identity around a confident serif, designed a reading-first layout and gave editors one place to plan, write and schedule.
- Time on article
- +54%
- Newsletter sign-ups
- 2.1x
- Instead of three for editors
- 1 tool
Next project
Kingfisher Rebrand