Kingfisher Rebrand
A vivid identity for a boutique outdoor outfitter, inspired by the bird that gave the company its name.
- Client
- Kingfisher Outdoors
- Services
- Branding, Packaging
- Year
- 2025
The brief
A 30-year-old outfitter looked dated next to new rivals and wanted to win younger customers without losing loyal ones.
What we did
We kept the name and the bird but redrew everything else: a bolder mark, a warm orange palette and packaging that stands out on busy shelves.
- Online sales in six months
- +38%
- Design awards
- 4
- Product lines repackaged
- 120
Next project
Ridgeline Lodge