Mobile · Aug 29, 2026 · 4 min read
Shopping on the go is the norm
Most orders now start on a phone. Here is how we made every step faster on a small screen.
Seven in ten of our orders begin on a phone, often during a commute or a coffee break.
“If it takes more than a minute on a phone, it takes too long.”
We cut checkout to two screens, added one-tap wallets and made every button reachable with a thumb.
The result: faster orders, fewer abandoned carts and happier customers who come back more often.
Dana Whitfield
Head of Customer Experience
