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Kindlewave — Launch site

Design and prototyping for a wellness app's public launch site and onboarding flow, shipped in six weeks ahead of a funding round.

Client
Kindlewave
Scope
Product design, prototyping
Year
2024
Kindlewave — Launch site cover render

Kindlewave needed a launch site and a first-run experience that could hold up in front of press and investors on the same day. We worked directly with their two founders through daily standups.

The result paired a slow, editorial homepage with a fast, no-friction onboarding flow — two different pacing decisions for two different moments in the same product.

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