All works
Silk Current
A motion-led brand world for a fintech app, turning a complex product into calm, flowing visuals.
- 3D & motion
- Art direction
The brief
Silk Current's app made saving simple, but its ads were full of charts and jargon that nobody stopped to read.
What we did
We designed a library of fluid 3D loops that show money moving gently, then paired them with short, plain-spoken copy.
- Ad click-through rate
- 2.4x
- New sign-ups
- 310k
- Cost per install
- -41%
Next project
Bloom Field