Soravi

Media marketing for a botanical haircare line, from creator partnerships to a paid social engine that pays for itself.

Client
Soravi
Service
Media marketing
Year
2026
Timeline
Ongoing
Row of dark amber haircare bottles and jars with minimal labels

The challenge

Premium shelf, quiet feed

Soravi looked expensive in store but its ads felt generic online. Paid social was costly and hard to scale past launch week.

Our approach

  1. (01)Recruited thirty niche haircare creators
  2. (02)Built a modular ad library by hair type
  3. (03)Moved budget weekly toward best performers
  4. (04)Linked email flows to every campaign

Results

3.8x

Return on paid social spend

-27%

Cost per first purchase

+65%

Repeat orders within ninety days

Skincare tubes and serum bottles arranged on a beige background
Notebook, pens and sticky notes spread on a marble desk
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