Branding strategies

Solace Skin

An identity refresh for a clinical-formula skincare line, built to feel calm and credible on shelf and on screen.

The challenge

Strong formulas, weak story. The packaging looked like a pharmacy own-brand and the site buried the science.

We rebuilt the identity around clarity: plain-language labels, a muted palette and product photography that reads clinical without feeling cold.

+38%

Online conversion

2.1x

Retail sell-through

New stockists