Market research

Fizzle Co

Research, positioning and a can redesign for a low-sugar soda brand moving from local shops to national retail.

The challenge

Loved locally, unknown nationally. Retail buyers wanted proof the brand could stand out in a crowded fridge.

Shopper interviews and shelf tests in four cities shaped a bolder can system and a positioning built on taste, not sugar counts.

Cities tested

+27%

Shelf pick rate

320

New retail doors