Ads Production

Driftwear

A launch campaign and product film for a sustainable sneaker label, shot to make craft details feel tactile.

The challenge

A niche label with a great product and no budget for a celebrity face. The film had to sell the shoe itself.

Macro detail shots, natural sound and a single continuous take through the workshop, cut into a hero film and twelve social edits.

1.8M

Organic views

+64%

Launch-week sales

Social cutdowns