All work
Streets That Listen
- Client
- Halden Outfitters
- Location
- New York
- Services
- Campaign, OOH, social
- Year
- 2025
The brief
Halden had great product and a quiet street. People walked past without looking up, and the store's social channels spoke to people who already knew them.
The idea
We turned the windows into a live noticeboard: passers-by texted a number, and their answers to a weekly question appeared on the glass by morning. The best replies became posters across the neighbourhood.
What changed
3.1×
foot traffic after eight weeks
42K
messages sent to the window
+68%
in-store sales on campaign weekends
“Strangers started stopping to read our windows. Then they came in to say hello.”